While the exact origins are in doubt, we do know the name of the man who was responsible for taking UGGs global. In 1979, Brian Smith established UGG Holdings, Inc. in the United States. The former Australian surfer had been using UGGs for years, as they were a popular form of footwear with surfers Down Under.
Soon after Smith sold his company to Deckers Outdoor Corporation in 1995, the boots became a fashion trend. They first appeared on the famous feet of fashionable-conscious celebrities like Kate Hudson and Pamela Anderson, which meant they were also appearing on the covers of countless magazines. Before long, it seemed like every teenage girl in America was wearing them. In the blink of an eye the trend spread to Europe and then around the world. Sales of UGGs went from a respectable $14.5 million in 1995 to an incredible $689 million dollars in 2008, making them more than just a fashion fad. They were a trend.
Who Buys UGGs?
Because they are an establish fashion trend, people who care about fashion will always be their core customers, and that means girls and young women. But you don’t go from annual sales of a $14 million to $698 million in thirteen years without expanding your customer base. Most of the companies that manufacturer knock off fake UGGs these days make models for girls, boys, men, and women. Some of the larger brands even offer boots or booties for infants and babies.